Singapore airlines boeing 747-412 (photo credit: wikipedia) organization design is “the vertical and horizontal configuration of departments, authority and jobs within a company” (williams & mcwilliams, 2010, p175), a very small business does not really need a fully organization design and is unlikely to have one. Without giving a full description of the two airlines structure it is worth saying that british airways and virgin airlines mainly differ in two aspects: size and culture both companies have a structure which is mostly dictated by operational needs characteristic to every airline. Strategy and organization at singapore airlines: achieving sustainable advantage through dual strategy article (pdf available) in journal of air transport management 15(6) november 2009 with.
Organizational structure mgt 230 june 18, 2012 organizational structure according to businessdictionarycom the definition of organizational structure is the framework in which aligns the line of authority, communications, and allocates the rights and duties of a company they determine the roles, power, and responsibility how they are delegated, controlled and coordinated. A b s t r a c t singapore airlines has consistently outperformed its competitors throughout its history, in the context of an unforgiving industry environment.
Singapore airline is a really large company and a really popular airline, for those method of organization design is really important to the future and the direction to the income, so none of the method should be missed and used well in the company as well. In developing its organizational structure, singapore airlines has put these considerations at the forefront of its thinking, placing an emphasis on empowering individuals to make decisions this enables employees to make decisions which allow them to respond to changing conditions more effectively.
50 singapore airlines’s organisational structure above depicts a functional structure of singapore airlines organisation chart, where the entire functional department are controlled and coordinated from the top level management. Singapore airlines has 9 subsidiaries including aerospace component engineering services, aircraft maintenance services australia and sats singapore airlines has 552 competitors including american airlines (united states (usa)) , ryanair (ireland) and delta air lines (united states (usa)). Corporate info corporate governance policies information for investors invitation to tender link singapore airlines.
Singapore airlines was the pioneer of in-flight services such as free drinks and complimentary headsets organisational structure that is shows that how a company allocate the job, the employees job position, how the employees reporting to another or how they command to.
Going back to our current website by choosing to go back, you'll be taken to the home page of our current website any transaction you haven't completed on this page of our new website will no longer be valid. Introduction i background of singapore airlines ii strategy 1 what is strategy 2 the nature of singapore airlines global strategy 3 mission and value of sia iii strategic analysis of the organization and its environment 1 pest analysis 2 strategic capabilities 3 strategic swot analysis iv future strategic aspects for sia 1. Singapore airlines on linkedin, twitter & youtube be alerted about its next executives moves singapore airlines has 9 subsidiaries including aerospace component engineering services , aircraft maintenance services australia and sats.
Singapore airlines organizational structure singapore airlines’ strategy singapore airlines is positioned as a premium carrier with high levels of innovation and excellent levels of service, and has made a strategic choice of giving priority to proﬁtability over size the internal organizational practices outlined in this paper, such as continuous people development and rigorous service.